Workshop

This graph helps product teams take prioritization and planning to a new and higher level.

Standard prioritization tools -- i.e., spreadsheets -- take into account a given feature's value, effort, and urgency. But on all but the simplest of products, that just isn't enough. This graph looks at product in a holistic way, from the product itself (the use cases it addresses and is perceived to address), the platform that underlies it (capability automation and integration), the people that it impacts (how users and information flow around, into, through, and out of the application), and finally the performance it drives (value created for customers and captured for ourselves). These aspects of product are overlaid with company/team OKRs to transparently highlight which features are most critical, allowing effort/urgency tradeoffs to be considered knowing each feature's value in full context.

Hiring Targets/Funnel Insights Use Case Memo

User Need ⇒ Feature Goal: Recruiters’ job is to hire X number of people by Y date. Quality is something Ops cares more about than HR. We would like a feature in our product that makes hiring targets front and center. User psychology: Recruiters only know general...

Identity Verification Awareness

Continuously improving the identity verification journey Problem: Bring awareness and peace of mind to customers to stop frustrating transfer delays

BEER EXPERIENCE_ProRes HQ.mov

Cohort Analysis Example - Google Sheets

Competition Analysis: Hired vs AngelList

A competitive analysis of Hired & AngelList. By comparing a closed marketplace and an open marketplace, we learn so much about customers needs and new opportunities.